About the Role
Mural Advisors is looking to partner with an experienced marketing expert, to join a multidisciplinary team focused on bringing amazing consumer experiences into the world. The right Marketing Automation Specialist will help us build and extend a wide range of consumer messaging initiatives utilizing marketing automation tools and strategies.
The project scope is focused on enhancing the relationships between our client and their end consumers by creating, evolving, and managing effective Email/Push messaging campaigns and corollary offerings (landing pages, sweepstakes platforms, etc. Additionally, the Marketing Automation Specialist will establish a regular cadence of analytics and reporting to be delivered to program stakeholders.
Requirements
Desired Experience and Skills:
Experience with email/push marketing platforms/programs
Competency w/analytics and reporting and making sure key data are bubbled up routinely
Present marketing plans and artifacts to clients to solicit buy-in or confirm acceptance criteria
Analyze results of marketing campaign efforts and recommend ways to evolve and improve
Manage work within the latest generation of marketing software and marketing automation platform, like Iterable and ancillary services such as Branch and ViralSweep
Effective collaboration as part of a multidisciplinary team, including working directly with engineers to guide marketing related product specifications and contributions
Experience working independently or under limited direction or guidance
Bachelor’s Degree or equivalent demonstrable years of relevant experience
Required Qualifications:
Must be detail-oriented
Possess good written and verbal communication skills in order to clearly present plans and results to stakeholders
Excel at tactical marketing/asset development, execution, and prototyping using modern tools
Understand the broad landscape of marketing disciplines, including norms, strategies, tactics, metrics, and the general “lay of the land”
Comfort with agile software development methodologies/tools (JIRA/Confluence, Microsoft 365)
Empathy for the customer and client
Ability to meet deadlines consistently
Appreciation of feedback and a desire to learn and grow
Additional Qualifications:
Experience with mockup/design tools like Figma, Sketch, Whimsical, etc
Excellent analytical skills
About the Company
Mural Advisors is a team of technology leaders with startup through scale experience, and a focus on defining and building real solutions...fast.
We partner with private-equity backed companies at the board and sponsor level to accelerate technology adoption and innovation, to look for new technology product-driven opportunities for growth, and to rapidly prove how leading-edge technologies (IOT, Edge AI, Intelligent Automation) can dramatically shift value creation.